![]() These examples are programmatically compiled from various online sources to illustrate current usage of the word 'aha moment.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. 30, Peter Rainer, 'Spielberg backlash strikes ‘Schindler’,' Toledo Blade (USA), p. Jordan Hollender, Discover Magazine, 28 Nov. aha moment (plural aha moments) The moment or instant at which the solution to a problem, or some other significant realization, becomes clear1994 Jan. 2020 In science there’s this incredible focus on the breakthrough, the aha moment. 2021 The solution arrived like a perverted aha moment. 2023 Reddit was the first aha moment for me. In the context of SaaS and product companies, the Aha moment is the first key moment when users realize the value of your product. 2022 But as a modern and forward-thinking alternative to a hotel spa, The Well at Chileno Bay also simply acts as a nice respite-and perhaps an aha moment-for those who come to Cabo primarily for tequila-quaffing and sun worshipping. What is an Aha Moment The Merriam-Webster Dictionary defines an Aha moment as a moment of sudden realization, inspiration, insight, recognition, or comprehension. Cheryl Robinson, Forbes, My aha moment came about the same time. In software, its the pivotal moment when a new user first realizes the value of your product and why. Fortune Editors, Fortune, 27 July 2022 So in all of that, that was my aha moment. The aha moment is a moment of sudden insight or discovery. Researchers say that these clues may help scientists better understand the creative insight process and its impact on the brain.Recent Examples on the Web And that was really an aha moment for me. "But in this case, your brain is blocking out just the visual inputs to your right hemisphere." "This is like closing your eyes so you can concentrate when you are trying to solve a difficult problem," says researcher John Kounios of Drexel University in a news release. Researchers say this "gating" effect might occur to allow weak solution-related activity to gain momentum and then burst into consciousness as insight. About 1.5 seconds before the moment of insight, there was an increase in lower frequency brain waves in this area of the brain, which disappeared when the high-frequency activity began. ![]() In addition, a second smaller wave of electrical activity was seen on EEG. This type of activity is associated with high-level processing of information, and researchers say it was also centered in the same right temporal lobe area. The study showed that about one-third of a second before the "Aha!" moment, there was a sudden burst of high-frequency brain waves. In the second experiment, researchers monitored the participants' brainwave activity using an electroencephalogram (EEG) during insight and noninsight problem solving tasks. Researchers say previous studies have shown that this right temporal lobe may be important for drawing distantly related information together, which is a key component of insight. Little activity was detected in this area during noninsight solutions. ![]() Using brain imaging techniques, researchers found that activity increased in a small part of the right lobe of the brain called the temporal lobe when the participants reported experiencing creative insight during problem solving. In the first, study participants were given a series of word problems to solve designed to evoke a distinct "Aha!" moment about half the time they were solved. In the study, which appears in the April issue of PloS Biology, researchers compared brain activity in two different experiments. Surge of Brain Activity Accompanies 'Aha!' Moments ![]() "We believe this is the first research showing that distinct computational and neural mechanisms lead to these breakthrough moments." "For thousands of years people have said that insight feels different from more straightforward problem solving," says researcher Mark Jung-Beeman, an associate professor of psychology at Northwestern University, in Evanston, Ill. Ap- It may not appear in the shape of a light bulb above your head, but researchers say "Aha!" moments are marked by a surge of electrical activity in the brain.Ī new study shows that solving a problem that requires creative insight prompts distinct changes in brain activity that don't occur under normal problem-solving conditions. ![]()
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